The New Belly Up Live is Live
The world-renowned Belly Up Tavern in Solana Beach, California tapped Derek to revise their Belly Up Live download store. The new version went live on June 12th.
Many of the world’s greatest bands have performed at the legendary Belly Up Tavern over the past three decades. Some of these bands were “new and unknown” at the time, but soon became superstars…groups like The Red Hot Chili Peppers, Mumford and Sons, No Doubt, The Black Eyed Peas and many, many more.
Until recently, the only way to experience music at the Belly Up was to go to a show, but now thanks to Belly Up Live you can enjoy great performances anytime. It’s a chance to own a bit of history, having recordings of shows by up-and-coming bands before they hit it big.
“Belly Up Live has been really popular with audiences worldwide” said Chris Goldsmith, President of Belly Up Entertainment. “Some of the shows were so popular that the high traffic actually took the website down, so we needed to address those issues, plus we really wanted to take the site to the next level. Derek was instrumental throughout the whole thing…he’s got a ton of experience in the digital music arena from his years at MP3.com, and not only did he handle re-programming the site, but he also provided some invaluable strategic advice and management skills that brought the project to new heights.”
Now the Belly Up Live is reliably serving up thousands of songs a day; the new version is solid, looks great, and will provide a reliable platform to bring audiences great new music for years to come.